Windermere Great Run - Coventry Building Society Sponsorship

Objective

Coventry Building Society partnered with the Windermere Great Run, one of the UK's most scenic and challenging running events set in the stunning Lake District. As part of this sponsorship, I was tasked to create a suite of bespoke illustrations and a distinctive brand mark for participant certificates that would capture the spirit of the event for the lucky winner that got a chance to part in the race.

The illustrations needed to celebrate the unique character of the Windermere location while maintaining consistency with Coventry's established visual language. Using Eko's illustration style, I developed artwork featuring the Lake District's iconic landscapes rolling hills, shimmering lakes, and dramatic fells rendered in a contemporary, dynamic style that conveyed the energy and achievement of completing the run. The layered, paper-cut aesthetic brought depth and vibrancy to the scenes.

For the finisher certificates, I designed a special brand mark that participants would proudly display. The mark unified Coventry Building Society's identity with the Windermere Great Run branding, creating a lasting memento of achievement that reinforced the partnership.