A journey of creative growth 15 plus years of design excellence at Coventry Building Society...
Over the past 15 years, I have been dedicated to my role at Coventry Building Society, where I began my journey as a junior designer. My initial responsibilities involved supporting the design team with various projects, which allowed me to hone my skills in the industry. Through hard work and continuous learning, I advanced to the position of senior designer, where I now lead significant projects and guide junior designers in their professional development.
During my time, I have been involved in several brand refreshes, ensuring that Coventry Building Society remains contemporary and appealing to their members. I have also played a crucial role in managing the design aspects for our side brands, including Coventry for Intermediaries and the Coventry Building Society Arena. My work extends beyond digital and print media I have help developed a unique illustrative style that has become a signature of our brand’s visual identity. Additionally, my experience includes working on large-scale print projects, where I have been able to translate complex ideas into impactful visual narratives that resonate with a broad audience. As well learning new skill in animation and video editing.
Coventry Building Society - Early designs
Coventry Building Society 2012-2015
Coventry For Intermediaries 2015-2019
Coventry for intermediaries 2019-2021
Royal British Legion partnership 2017-2022
Royal British train station takeover
Royal British Social campaign 2024
Coventry Building Society 2019-present
Coventry for intermediaries 2019-present
Coventry for intermediaries - Certainty campaign
Coventry Building Society - Employee magazine
Coventry Building Society & Centrepoint partnership
Coventry Building Society app asset
CBS Head Office signage
Coventry Building Society - Sunny days Campaign
Coventry Building Society Arena Sponsorship
Freelance work
Alongside my in-house role, I have taken on a small number of freelance projects, collaborating with clients across various industries to create impactful visual identities. This work has included designing logos for civil engineering firms, crafting branding for start-ups, and producing promotional materials that help businesses stand out. While limited in scale, these projects have allowed me to adapt to different brand needs and refine my problem-solving skills, developing creative solutions that align with each client’s vision.